About Local Equity Report

Local Equity Report brings home equity analytics to everyday American homeowners. We believe clear, data-driven insight into your home's value and equity position should be accessible to everyone — not just industry professionals.

Our Mission

For most Americans, their home is their single largest asset. Yet the data available to understand that asset's value and equity position has historically been fragmented, hard to find, and difficult to interpret.

Local Equity Report changes that. We aggregate data from public records, listing aggregators, federal agencies, and proprietary models to deliver clear, actionable home equity intelligence at the state and city level.

Our goal is simple: help homeowners understand what their home is worth, how much equity they have, and how their local market is trending — presented in the same professional format that institutional investors expect.

Who We Are

Local Equity Report is a Rusty Roof Media property. Rusty Roof Media builds data-driven digital platforms focused on residential real estate, homeownership, and housing market intelligence.

Our team combines expertise in real estate data science, financial analytics, and digital media to create tools that make complex housing data accessible and useful for everyday homeowners.

What We Track

Local Equity Report provides comprehensive coverage of the U.S. residential real estate market:

• All 50 states plus D.C. — State-level dashboards with median home values, equity estimates, year-over-year trends, and proprietary LER Index scores.
• City-level deep dives — Detailed analytics for major cities and metro areas within each state, including neighborhood-level insights where data permits.
• Proprietary indices — The LER Index, a composite market health score combining value, growth, equity depth, liquidity, and affordability into a single 0-100 metric.
• Historical trends — Multi-year trend data showing how values and equity positions have evolved over time.
• Market intelligence — Inventory levels, days on market, sale-to-list ratios, and other liquidity metrics that signal where markets are heading.

Our Approach

We designed Local Equity Report with a Bloomberg Terminal-inspired aesthetic — the same dark, data-dense, professional interface used by financial professionals worldwide. This is intentional.

Home equity is a financial asset, and it deserves to be treated with the same analytical rigor as stocks, bonds, or commodities. Our Bloomberg-style presentation signals that the data here is serious, institutional-quality, and built for informed decision-making.

Key design principles:

• Data density — Present maximum information with minimum clutter, using financial data visualization conventions.
• Real-time feel — Scrolling equity tickers, live data indicators, and weekly refreshes create a sense of market monitoring.
• Transparency — Every number on our platform is backed by documented sources and clear methodology. See our Methodology and Data Sources pages for details.
• Accessibility — Despite the professional interface, the data is free and designed to be understood by anyone — not just real estate professionals.