Privacy Policy

Local Equity Report ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website localequityreport.com (the "Site"). Please read this policy carefully. By using the Site, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

Information You Provide

We may collect information that you voluntarily provide when using our Site, including:

• Contact form submissions — Your name, email address, and any message content you submit through our contact form.
• Email communications — If you email us directly, we retain the content of your correspondence.
• Report requests — If you request a free equity report through our partner platform (personalequityreport.com), any information you provide is governed by that platform's separate privacy policy.

Information Collected Automatically

When you visit the Site, we automatically collect certain information about your device and browsing activity, including:

• Device information — Browser type, operating system, screen resolution, and device identifiers.
• Usage data — Pages visited, time spent on pages, click patterns, referring URLs, and navigation paths.
• IP address — Used for approximate geographic location (city/state level) and security purposes.
• Log data — Server logs that record requests made to our Site, including timestamps and response codes.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Provide and maintain the Site — Delivering home equity analytics content and ensuring the Site functions properly.
• Respond to inquiries — Replying to messages submitted through our contact form or via email.
• Analyze usage — Understanding how visitors interact with the Site to improve content, features, and user experience.
• Security — Detecting and preventing fraud, abuse, or unauthorized access.
• Legal compliance — Meeting legal obligations and enforcing our terms of use.

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect usage data and improve the Site experience:

• Essential cookies — Required for basic Site functionality such as page navigation and security.
• Analytics cookies — Help us understand how visitors use the Site, including which pages are most popular and how users navigate between pages. We may use third-party analytics services such as Google Analytics.
• Preference cookies — Remember your settings and preferences for a better browsing experience.

You can control cookie settings through your browser preferences. Disabling cookies may affect certain Site features.

4. Third-Party Services

We may use the following third-party services that collect and process data on our behalf:

• Google Analytics — Web analytics service that tracks and reports website traffic. Google's privacy policy applies to data collected through their service.
• Hosting providers — Our web hosting infrastructure processes server requests and maintains access logs.
• Content delivery networks (CDNs) — Third-party CDNs such as Google Fonts may process requests when loading web fonts and other assets.

We do not sell, trade, or rent your personal information to third parties. We do not share personal information for marketing purposes.

5. Data Retention

We retain your information only for as long as necessary to fulfill the purposes outlined in this policy:

• Contact form data — Retained for up to 2 years after your last communication, then deleted.
• Analytics data — Aggregated analytics data may be retained indefinitely; individual-level analytics data is retained for up to 26 months.
• Server logs — Retained for up to 90 days for security and diagnostic purposes.

6. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access — Request a copy of the personal data we hold about you.
• Correction — Request that we correct inaccurate personal data.
• Deletion — Request that we delete your personal data, subject to legal retention requirements.
• Opt-out — Opt out of analytics tracking by using browser privacy settings or tools like the Google Analytics Opt-out Browser Add-on.

7. Children's Privacy

The Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information promptly.

8. Security

We implement reasonable technical and organizational measures to protect the personal data we collect against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The updated policy will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

10. Contact for Privacy Concerns

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

• Email: info@localequityreport.com
• Contact page: localequityreport.com/contact

Local Equity Report is a Rusty Roof Media property.